on January 13, 2026
Japanese skincare has a different kind of confidence. It is not loud. It is consistent, puts comfort first, and is designed to fit real everyday life. This month, Kösme introduces Nameraka Honpo, a quietly iconic Japanese soy milk skincare line built around one idea: smooth, healthy looking skin through daily hydration and gentle soy derived actives.
Brand Story and Heritage: From a Small Observation to a National Staple
Nameraka Honpo began with a simple, human observation: tofu makers often have remarkably smooth hands. That small detail sparked a research journey into the beauty potential of soy milk. According to the brand’s official story, the team gathered 55 different soybean varieties from across Japan, studied them one by one for over 2 years, and selected soy types best suited for skincare.
Research started in 2002, and Nameraka Honpo launched in 2004. Over the years, the line has continued to evolve while staying faithful to the same purpose: gentle, approachable products that support skin day after day.
Built on Proven Science, Not Fleeting Trends
Nameraka Honpo is loved because it does not chase novelty. Instead, it keeps returning to soy and keeps doing it well. The brand focuses on soy derived ingredients like fermented soy milk and soy isoflavones, chosen because of how they support moisture, comfort, and a smoother looking skin texture over time.
In 2022, the brand renewed its moisturising line to include high purity soymilk isoflavones as a moisturising component, reinforcing the same philosophy: refine what already works, then make it more effective and more comfortable to use.
And the trust factor is real. In Tokiwa’s (formally the Tokiwa Cosmetics Group or Tokiwa Corporation) is a significant global player in the cosmetics research, development, and manufacturing industry. In materials for the line, Nameraka Honpo is described as a leading soy milk skincare brand in Japan, with cumulative sales exceeding 200 million units and a strong long term customer base.
Why It Fits Kösme’s Philosophy
At Kösme, we curate Japanese skincare that respects the skin barrier, values consistency, and feels comfortable to use. Nameraka Honpo fits naturally because it is built for a routine you can keep: simple layers, soft textures, and hydration that supports skin’s everyday balance.
If you love the idea of glowing skin but feel overwhelmed by complicated routines, this is a beautiful place to start. It is Japanese soy milk skincare in its most wearable form: calm, natural, dependable, and quietly effective.
Nameraka Honpo Edit at Kösme
We are introducing Nameraka Honpo as Kösme’s Brand of the Month, with four chosen essentials that make building a routine effortless.
Nameraka Honpo - Plumping Eye Cream
This lightweight eye cream is designed for fine lines caused by dryness and that tired looking, tight feeling eye contour. It uses fermented soy milk plus a vitamin E derivative to hydrate, soften, and help the area look smoother with consistent use. It also sits well under makeup, making it an easy daily staple rather than a heavy treatment.
Nameraka Honpo - Skin Lotion NC
In Japanese skincare, “lotion” is your hydration layer right after cleansing. Skin Lotion NC is fast absorbing and designed to replenish moisture, support elasticity, and leave skin feeling soft and refreshed. It is an ideal first step for dullness from dehydration, tightness after cleansing, and daily comfort in cooler months.
Nameraka Honpo - Moisture Emulsion NC
Emulsion is the Japanese secret for sealing hydration without heaviness. This soy based milky step is designed to soften, support elasticity, and help lock in the hydration from your lotion. The formula is described as fragrance free and gentle, and it includes comforting emollients like squalane for a smooth, supple finish that works especially well in Swiss winter conditions and heated indoor air.
Nameraka Honpo - Moisture Skin Lotion NC
This is the more moisture rich option for days when your skin feels extra dry or stressed. It layers beautifully and helps skin look plumper and more radiant over time, without feeling sticky. If your skin drinks up toner and still feels tight, this is the one you will reach for most often.
Routine Builder with Nameraka Honpo Products
If you want skincare that feels easier and more rewarding, this routine is your reset. The goal is not to do more. The goal is to do the right basics consistently, so your skin feels calm, hydrated, and resilient.
In the A.M.
- Step 1. Cleanse or rinse.
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Step 2. Apply Skin Lotion NC for light hydration, or Moisture Skin Lotion NC for richer comfort.
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Step 3. Smooth on Moisture Emulsion NC to seal hydration and keep skin comfortable all day.
- Step 4. Apply a light moisturiser.
- Step 5. Finish with SPF.
In the P.M.
-
Step 1. Oil Cleanse.
- Step 2. Clean your skin throughtly with a cleanser.
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Step 3. Apply your chosen lotion layer.
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Step 4. Follow with Moisture Emulsion NC to lock in the moisture.
- Step 5. Continue with a richer moisturiser.
- Step 6. Use your ring finger to apply the Plumping Eye Cream as your final step.
Pro Tip: Wait for a minute in between each step for the products to absorb.
How to Choose The Right Products for You
Balanced Skin: Choose Skin Lotion NC plus Moisture Emulsion NC for light, daily hydration that feels smooth and non-sticky.
Dry or Dehydrated Skin: Choose Moisture Skin Lotion NC plus Moisture Emulsion NC for a richer, more cushioning hydration feel that helps skin stay comfortable longer.
Sensitive or Easily Stressed Skin: Start with Skin Lotion NC only (thin layer), then add Moisture Emulsion NC once your skin feels settled. Keep it simple, layer gently, and patch test if you are reactive.
Combination Skin: Use Skin Lotion NC all over, then apply Moisture Emulsion NC mainly where you get dry (cheeks, around mouth) for balanced comfort without heaviness.
Eye Area Dryness or Early Lines: Add the Eye Cream as your final step at night to support a smoother, more comfortable under-eye area.
Give it time. You will usually feel comfort first, then notice a smoother looking finish and more even looking texture as consistent hydration supports your skin day after day.
When you buy Japanese skincare in Europe, trust matters. Kösme focuses on authenticity, customer experience, freshness, and local fulfilment.
Kösme offers 100 percent authentic JBeauty products sourced from Japan, importing fresh small batches to maintain quality and current stock. Orders ship within Switzerland from Zürich, with short delivery, typically one to two business days after dispatch, and free shipping from CHF 50, with no additional import fees for Swiss deliveries.
Nameraka Honpo is the kind of brand you keep on your shelf because it makes skin feel good every day. Explore the collection at Kösme and build a simple routine you will actually enjoy using.
Q & A
Q. What is a Japanese “lotion”?
In Japanese skincare, lotion is the hydration step you apply right after cleansing. It feels like a toner or essence, and it helps skin feel plumper and more comfortable before moisturiser.
Q. Which should I choose, Skin Lotion NC or Moisture Skin Lotion NC?
You should choose Skin Lotion NC if you want a lighter, everyday hydration layer that absorbs quickly. Choose Moisture Skin Lotion NC if your skin feels tight, dry, or you want a more cushioning, comfort focused finish.
Q. Do I need the Moisture Emulsion NC?
If you want hydration to last, yes. The emulsion is the step that helps “seal” moisture in, so skin stays soft and comfortable for longer, especially in winter or heated indoor air.
Q. I have combination skin. How should I use it?
Use your lotion all over, then apply the emulsion mainly where you get drier, such as cheeks and around the mouth. Keep the T-zone on the lighter side.
Q. What if my skin is sensitive or easily stressed?
Start simple. Introduce one product at a time, use a small amount first, and patch test if you are reactive. Consistency matters more than layering many steps.
Q. When do I use the Eye Cream?
Use it as your final step, especially at night. A small amount is enough, then gently tap around the orbital bone and under eye area.
Q. How long until I see results?
Most people notice comfort and softness first. The more visible “smoother finish” tends to build gradually with consistent use over two weeks.
Q. Can I combine Nameraka Honpo with my current routine?
Yes. Keep it simple: slot the lotion after cleansing, use the emulsion as your moisturiser step, and keep any stronger actives on alternate nights if your skin is sensitive.
Q. How fast is delivery in Switzerland and are there customs fees?
We ship within Switzerland from Zürich, typically delivering in 1 to 2 business days after dispatch, and there are no additional import or customs fees for Swiss deliveries.
You can find more information here.
Q. What is the return policy?
We accept returns within 14 calendar days for unopened, unused items in original packaging. You can learn more here.
The Takeaway
Nameraka Honpo is a Japanese soy milk skincare line that started from a simple observation: tofu makers’ hands often look exceptionally smooth. It launched in 2004 after research began in 2002, including testing 55 soybean varieties to select the best for skincare. The brand’s strength is consistency: soy focused formulas designed for daily comfort, hydration, and a smoother looking skin finish over time, not quick fix trends.
Build your routine in two steps: choose one lotion for hydration, then add an emulsion to seal it in. Add the eye cream if your under eye area feels dry or shows fine lines from dehydration. Shop with confidence at Kösme for authentic Japanese products, fast Swiss delivery, and clear return policies.
