on September 03, 2025
One thing I have always admired about Japanese beauty is how effortless it looks. That soft, luminous skin has been part of Japanese culture for centuries, and it all begins with a step many of us in Europe never think about: the facial lotion.
In Japan, lotion (keshōsui) does not mean body cream. It is a light, watery liquid applied straight after cleansing to flood the skin with hydration. Think of it as the first drink of water your face receives before anything else. It is such a simple idea, but it makes a huge difference. Even geishas, who wore heavy white make-up every day, relied on softening lotions such as Shiseido’s Eudermine in the nineteenth century to keep their skin healthy underneath all that powder. Without it, their skin would have been dry and irritated. With it, they maintained that famous smooth, porcelain look.
Why Japanese Lotions Are Unique
What makes Japanese lotions unique is that they are designed to hydrate and prepare the skin rather than strip it. Toners in the West are often harsh and alcohol-based, leaving skin tight and uncomfortable. Japanese lotions, in contrast, are gentle and nourishing, helping serums and creams absorb more effectively afterwards. They are filled with ingredients such as Hyaluronic Acid, Vitamin C, Ceramides, Sake Extracts and soothing Hatomugi to leave the skin plump, calm, and radiant.
How to Use Japanese Lotions
Using them is simple. You can pat the lotion in with your hands, sweep it on with a cotton pad, or even soak a sheet mask with it for a quick treatment at home. Many Japanese women also practise “lotion layering”, applying two or three rounds until their skin feels soft and full. The key is to use it straight after cleansing, before your skin has a chance to dry out.
The Best Japanese Skincare Products to Try
So where should you start? For all-round hydration, the Hada Labo Gokujyun Premium Lotion is a cult favourite and perfect for beginners. You can pair it with the Hada Labo Perfect Gel for an easy, complete routine with an added hydration boost. If your focus is brightening and fading marks, the Rohto Melano CC range is an excellent choice as the Anti-Spot Essence and Brightening Gel work beautifully together.
For those who like luxury, SK-II Facial Treatment Essence is the legendary “miracle water” used by celebrities and beauty lovers worldwide, especially when combined with the SK-II Treatment Clear Lotion for a premium routine inspired by Japanese tradition.
Why It Matters
The beauty of Japanese lotions lies in their simplicity and effectiveness. They are part of a culture that has always valued healthy, glowing skin. From the days of the geishas to today’s modern routines, this step has never lost its importance. If you are looking to bring a touch of J-Beauty into your skincare, starting with a lotion is the easiest and most rewarding first step. Once you try it, you may never wish to go without it again.
